8 Ways To Keep Your Career Skills Useful And Fresh
Dan Schawbel is the leading personal branding good for young professionals. Read full contour
People you know or take never met yet are googl'ing yous. Let's confront it, yous're even google'ing yourself! At the finish of 2007, the Pew Internet Inquiry Squad establish that 47% of people search for information almost themselves online (Cocky-Googling), which was more than than double 5 years agone. Information technology's a pretty safe bet that per centum has climbed to over 50 or 60% by this year.
Some people might can it ego-surfing, but it's actually a good practice to see what results come up for your proper noun. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing yous either for fun or considering they want to learn more near you. Hiring managers want to run across if you have a clean record in Google, which is your permanent record because every motility you make (yes even a blog comment) is stored there forever. Before I went on a 2nd date in one case, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't take happened. Try doing it right now and see what you get.
In that location is no hiding from Google!
Google keeps track of just virtually everything yous do on the internet. It patrols and captures your online behavior, such equally when you post on your web log, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more. Aside from the content you create and distribute over the net, other people are talking about you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a periodical of your life. Your children and children's children will exist able to find out everything well-nigh you when they grow older. "Mom, look what I just found out about Dad in Google." Your personal brand tin can't hide from Google. There is 1 major exception to this though.
Common names
If your name is mutual, such as Mike Smith, then information technology will exist very hard to own your Google results. In that location are over 54 meg results for "Mike Smith" in Google. Yous won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the pinnacle ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the historic period of threescore yous might find out that Google inverse their algorithm and you'll lose all that difficult piece of work. The point being is that y'all'll have to differentiate your name in society to rank loftier. I typically recommend you use your eye name or a nickname in this case. The worst case scenario is that you lot change your proper noun completely ;).
Glory names
Celebrities are very fortunate considering they go mass media attending, which ways traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your weblog posts about these celebrities will never end upwards on the top twenty results for their proper name unless you are Perez Hilton. If your name is the same equally a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 meg), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatever friends with these names, but fifty-fifty with C-level celebrities, you don't stand a chance. If yous are stuck with a celebrity proper name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, yous might accept been fabricated fun of people of your unique name because it was "different." Although you were ostracized and made fun of, correct now y'all get to laugh at anybody else! With a distinct proper name, you are able to easily manipulate the results for your proper noun on search engines. When you go to your high school reunion and run across your friends, you'll get the last express mirth considering you can be visible and control perceptions, while they simply cannot. When you Google your proper name, whether y'all have results that reflect your brand, you'll see how hard it volition be to rank high for it or not. Depending on the contest, it may have you lot a few days or a few months. Over fourth dimension, if you lot work very hard, you'll own the elevation x results for your name.
In my next post, I'll talk nigh what yous tin practise to gain command over your Google results and allow your personal brand shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/8-ways-keep-your-career-skills-useful-and-fresh.html
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